The first Small Personal Item belt, or SPIbelt, was created by Kim Overton in the year 2006. She decided to design a no-bounce belt as she had a hard time keeping her keys inside her bra top. Little did she know that SPIbelt was going to be a brand that all runners would come to love. Since it was introduced in 2007, SPIbelt has been featured on CNN, The TODAY Show, and Good Morning America because it works. With a SPIbelt Coupon Code, every runner can get the latest accessory for running for a fraction of the cost.