Sole Provisions is a brainchild of a true lover of the finest fashion comfort footwear. Its founder owns a footwear retail store in New York, but decided to launch a website dedicated to FitFlop shortly after discovering the brand. FitFlop’s fantastic cushioning and excellent stability are the reasons why they are all the rage today. And, of course, no one can deny that they look fashionable. It’s a relief that everybody can get discounts on FitFlops with every Sole Provisions coupon.