Palo Alto is one of the best known software developers on the planet. Since its foundation in the late 1980s, it has earned a reputation of excellence. While it is without a doubt a very successful company on a global scale, Palo Alto had modest beginnings. It started out as a small business with no outside investment whatsoever. It is for this reason that it helps out small businesses today. In fact, it offers excusive discounts to customers having a Palo Alto Software coupon.