As part of The Procter & Gamble Company, Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. Duracell also markets primary lithium and zinc air batteries as well as rechargeable nickel-metal hydride batteries. Duracell believes there is no limit to the potential of portable power ? and as a company they will always strive to find innovative and efficient ways to power people's life in the future.